creativity cards for designers

Iterations: Creativity Cards

The cards are printed onto 350gsm premium stock and are made from a sustainable source and are Elemental Chlorine Free (ECF).

How they work

Creative methodologies usually combine divergent thinking (applying a stimulus to generate potential outcomes) and convergent thinking (bringing facts and data together and applying logic).

Iterations help divergent thinking by giving suggestions on how to process the output. They work as a set of guitar effect pedals to your process. There is an input, a set of ambiguous instructions that can be applied to this input, and an undetermined output created by these effects.

In layman’s terms: you sketch an idea, then draw a card. Then draw a new sketch based around your interpretation of what the card says. Then draw another card. Sketch another new sketch based on what the card says. And repeat.

The results can lead iterative sketching down new and innovative paths not normally reached through standard idea generation.

The Cards

These cards are licensed CC BY-SA which means you can do what you like with them as long as you reference Duncan McKean and this page.

The WebApp

Creativity Cards App

Go check out the app at Go steal the source code at Github.