creativity cards
Idea generation is a methodology which usually takes place in the Concept Design part of the creative process. This methodology combines divergent thinking (applying a stimulus to generate potential outcomes) and convergent thinking (bringing facts and data together and applying logic).
Iterations help divergent thinking by giving suggestions on how to process the output. They work as a set of guitar effect pedals to your process. There is an input, a set of ambiguous instructions that can be applied to this input, and an undetermined output created by these effects.
In layman’s terms: you sketch an idea, then draw a card. Then draw a new sketch based around your interpretation of what the card says. Then draw another card. Sketch another new sketch based on what the card says. And repeat.
The results can lead iterative sketching down new and innovative paths not normally reached through standard idea generation.

The Web App

I designed and built an app that does the same thing as these cards. It’s free. Go check it out at sprkwd.github.io/iterations Go steal the source code at Github.
creativity cards

The Cards

These cards are licensed CC BY-SA which means you can do what you like with them as long as you reference Sparkwood and 21 and this page.
creativity cards
Jack the Ripper Whitechapel Map

Jack the Ripper Whitechapel Map

This beautiful limited edition map shows the sites of the first seven murders

Abstract Series

Abstract Series

Digital Explorations

sphere series

Sphere Series

Digital Explorations

Star Wars: Legion

Star Wars: Legion

Concept model. Client commission

Landscape series

Landscape Series

Digital Explorations

Alien Xenomorph 05

Alien Xenomorph

Digital illustration and laser cut wooden poster

Glitch Peaks

Glitch Peaks

Twin Peaks Glitch Art

Cyvasse

Cyvasse

A Game of Thrones board game

Chess Set for the blind

Chess Set

For the blind and visually impaired

creativity cards

Iterations: Creativity Cards

Creativity cards + web app

Bath, Somerset

Cartographic Delights

Various map designs

City Series

Digital explorations

Horace Turner

Unique collectible: Ghosts in Jars

Skinny Feels

Official Soundtrack (2018)

Skinny Feels

White Stripes

White Stripes

Private commission

Logo Design

Create Foods Brand Identity

Update of a brand identity

More Work

Other work samples from our propaganda machine