Code is Change

Hello. We’ve built a creative tool for creative people. It’s called Iterations.

Iterations is a new way to help you generate ideas.

Creative methodologies usually combine divergent thinking (applying a stimulus to generate potential outcomes) and convergent thinking (bringing facts and data together and applying logic).

Iterations help divergent thinking by giving suggestions on how to process the output. They work as a set of guitar effect pedals to your process. There is an input, a set of ambiguous instructions that can be applied to this input, and an undetermined output created by these effects.

In layman’s terms: you sketch an idea, then see what the app shows you. Then draw a new sketch based around your interpretation of what the app says. Then click another iteration from the app. Sketch another new sketch based on what the app says. And repeat. The results can lead iterative sketching down new and innovative paths not normally reached through standard idea generation.

You can also view the code on our GitHub.

Let us know if you do anything unusual or interesting with it.



Fuelled by good music and damn fine coffee.

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