Seasonal Marketing and Creative Development

Seasonal marketing and development is a way of running a business, an organisation, your creative life to be more in sync with the natural world. It also makes sure that your time is not wasted on the business of marketing and development, and is more focussed on getting the work done.

Seasonal marketing and creative development works on the following very basic tenets:

Break your creative development down into seasons

Heave each season be representative of your development cycle

Winter

A time for reflecting. A time for pausing. A time for cleaning, wrapping up, tidying away and getting yourself  in order. Where you gather the results and the learnings of your previous year and be proud of your achievements. Where you reflect on these results and learnings and see what you can bring forward to the new cycle.

Spring

A time of growth. A time for preparing and planning. Where you begin to plan what the year ahead will look like, what you will work on, what you will prepare, present and promote. Although it’s the planning season, this are beginning to be developed and created and worked on.

Summer

A time for do-ing and be-ing. A time for enjoyment. A time for working in the now. Full steam ahead with your projects making sure you’re taking the time and space to be really present when working on things. Some things will be completed. Some things still need work.

Autumn

A time for wrapping up. A time for finishing off. There’s still things to be completed, but there are more things that are done than not. Just crack on with dotting your I’s and crossing your T’s and finish iff your Great Works.

Launch new products only on the Equinoxes and Solstices

This gives you 4 dates in the year where you can launch anything you have been working on with enough advanced knowledge to prepare everything that you need to help the launch and help promote the launch.

• March 21 Vernal Equinox
• June 21 Summer Solstice
• September 23 Autumnal Equinox
• December 22 Winter Solstice

That means you can plan things in, prepare for the launches and then ignore it as you go back to doing what you need to do.

Only promote on a full moon

This differs every year because of the lunar cycle so just make sure you plan ahead and get a copy of the lunar calendar for the year.

The act of promoting your things only on full moons means that it frees up time for you to get on with getting on. Folks will also know that you will show off new things on these dates.

Remember, only release something on a full moon if you have something to say, otherwise leave it instead of filling the world with noise.

Dawn and Dusk

Mornings are ther best for being productive and creating. Evenings are the best for organising and sorting. Some people find this to be the opposite. Larks and owls. That’s okay, just swap them around. There will be a time of day that you are most productive, be productive at that time. At the other end of the day, do the organising and sorting and planning and prepping.

Rest

Rest is important. So rest. Be kind to yourself.