Thoughtful design is:

  • calm
  • private
  • slow
  • thoughtful
  • considerate
  • accessible
  • sustainable
  • minimal
  • simple
  • async
  • no nag
  • no ad
  • small tech

If you don’t need your user’s data, don’t take it. Make sure that the design is ‘of use’ and you’re not subjecting the world to more pap. Build things that are useful and care for their users.