There is an argument that all you need as a business to survive is 1000 True Fans. These are the people that will promote you, buy everything you create and basically be the people you market too. There’s a lot of discussions about it online as to if this is true or how it works.
There is another arguments that this might be feasible with 100 True Fans. Whatever the answer, it’s these fans of what you do and the way that you do it that will help keep your business a business.
The trick is to identify and then market to these 1000 True Fans. And the trick with that is to create good content that people will like. And the trick with that is to create something that you can throw your passion into.