Hello. I’m Duncan. I run https://sprkwd.com I’m very careful about my personal privacy and so I want to help you be careful about your privacy.

I’ve tried to write this Privacy Policy in plain English so it’s easier to understand. If there’s anything weird that you don’t understand, please send me an email and I’ll try and clear it up.


This website runs on WordPress and actually collects very little data from you. If you type in your email, name and website for adding a comment, I’ll have those details. I can delete them upon request.

There’s a couple of other things you ought to know too:


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


I use Mailchimp to send out my Newsletter. To get it to work it needs an email address. There is a GDPR opt in with the form as well. The information is simple to remove once no longer needed.

Here’s some more information about privacy and Mailchimp:


I use Jetpack for WordPress and WP Statistics which is a bit like Google Analytics but is run as a plugin for WordPress, only used by me, deleted when it’s no longer useful and way way way less scary.

I use analytics to see how many people and what city they are viewing from. And what pages are the most popular. That’s it.

The IP addresses are anonymised and I have literally no idea who you are. All I can tell is that somebody with a PC viewed this page in Google Chrome from this city at this time. Then they went and looked at all these pages.

Here’s some privacy stuff from Jetpack:

Here’s some privacy stuff from Wp Statistics:


I share it with nobody. It’s your data. Not mine. I don’t give your books I borrowed away to other people.


If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.


You have a bunch of rights over your data. Go have a read of this and this and always ask if it is worth signing up for a free service that sells your attention based on your data onto unknown third-parties. Your data is valuable. Why do you think all these sites want it? Keep it closer than you think.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


Duncan McKean // shout@duncanmckean.com

General email // hi@sprkwd.com


How I protect your data

The limited analytics data I have about your is encrypted, stripped of IP and other identifying details, stored in a password encrypted database within the United Kingdom.

If this is ever breached there is no identifying details that can get back to you.

Industry regulatory disclosure requirements

You can also get in touch with the ICO here:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

This page was last updated 3rd February 2020.