The theory:

  • make all music constructs open source / CC. allow people free access to stems so other people can remix. with correct attribution.
  • show process and sell lessons
  • each album is a project so, gather the relevant troops, do the research, build your tools that you’re going to use, open access to the development process, give everything away, sell tutorials, lessons, merch, deluxe versions of music, artwork, make money from live gigs? disband troops at end of process. rinse and repeat.